Did you know 71% of women that are/have worked within a Tech company have said there has been a ‘Bro Culture’?

But what even is Bro Culture?

The subculture known as "bro culture" encourages discrimination and segregation. We see that this culture is more pervasive in fields where men predominate, such as the technology sector.

“Bro culture” encourages solitude and exclusivity. It's like an exclusive men's club at work that supports the competitive guy who puts winning above all else.

“Bro culture” creates a toxic workplace environment that alienates women and other marginalised groups and can also contribute to a lack of diversity in hiring and promotion practices.

How do we combat this?

• Companies should create a policy of complete intolerance for harassment and discrimination. Clear rules and processes should be in place at businesses to deal with instances of discrimination and harassment. There should be a method in place for reporting problems, and these regulations should be explained to all staff.
• Promote an inclusive culture. Businesses should make an effort to foster an inclusive and diverse culture. This can be accomplished through instruction, team-building exercises, and other programmes that encourage respect for all viewpoints and life experiences.
• Promote responsibility. Workers should be held responsible for their activities if they exhibit behaviours that support the "Bro" culture. Disciplinary action, including termination in extreme circumstances, may be involved.
• Promote open communication. Businesses should promote open dialogue among staff members, especially by setting up forums for suggestions and ideas. Employees will be able to voice issues and suggest ways to enhance the workplace culture thanks to this.
• Provide training on unconscious bias. Many workers might not be conscious of their prejudices or how their behaviours affect other people. Unconscious bias training can assist increase awareness and encourage more inclusive behaviour.

What is the positive impact of reducing Bro culture?

• Improved diversity: Businesses may draw a more varied pool of job applicants by fostering a more inclusive workplace culture. Wider views, ideas, and methodologies may result from this, which can boost originality and creativity.
• Improved employee engagement: Employees are more likely to be engaged and productive when they feel valued and respected by their employers.
• Enhanced brand reputation: Organisations that are renowned for supporting a great workplace culture are more likely to recruit top personnel and have a good reputation with stakeholders and clients.
• Better decisions: Decision-making may be completer and more well-rounded when several views are taken into account.
• Profitability: Research has found that businesses with a more diversified staff typically have higher profits.

71% of Women who answered a recent survey has felt “Bro Culture” in some way or another to combat this we ALL need to come together to make sure accountability is taken reduce this problem in the workplace. After all it benefits EVERYONE!